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Customers satisfaction research
Rodan, Zdeněk ; Trégerová, Jaroslava (referee) ; Němeček, Petr (advisor)
The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
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Business Plan for Wine Sale
Zborovská, Petra ; Sochor,, Jiří (referee) ; Šimberová, Iveta (advisor)
The aim of this work is to develop a business plan, which is engaged in sale of new wine grape varieties, called "Marlen". The theoretical part is in the field of business plans and the manner of treatment with a focus on the issue. The practical part includes specific measures and tools for a successful business plan, which is to establish sales of new wine into sales.
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The Business Plan for Establishment of the Company on the Production and Sale of Fruit Jams
Roučová, Jana ; Europe, Tomáš Pražák, Operations Manager ve společnosti Manuli Hydraulics (referee) ; Bumberová, Veronika (advisor)
The aim of this thesis is the complete elaboration of a business plan for a small business in the manufacture of products from fruit. Purpose of the newly founded company is the production of high quality jams, which are free of chemical additives and dyes, and honestly made from Czech ingredients. The theoretical part deals with basic concepts in the structure of the business plan, including an explanation of the methods of analysis environment and primary marketing research of market and target customers, which are subsequently used in the analytical part of this work. The proposals of this paper compiled financial, marketing, organizational and temporal aspects of the project including risk assessment.
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The Business Plan
Hlaváčková, Lucie ; Šídová, Lenka (referee) ; Koráb, Vojtěch (advisor)
The master´s thesis is focused on creating a business plan for a new company called Sweet Gauching. It provides a theoretical overview of business plan creation. The thesis contains a real and practicable proposal of business plan. This company will provide special cafe and catering services in the region of Uherské Hradiště.
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Mobile Application for Conferies of Scientific Conferences
Majer, Marek ; Herout, Adam (referee) ; Szőke, Igor (advisor)
The goal of this text was to implement a mobile application for attendees of technology conferences. While creating the concept the user experience was highly emphasized and after doing the market research there were couple of surveys and discussions with potential users, that often attends those conferences. Resulting application got positive feedback about its UI/UX qualities and was marked as 8.3 out of 10 in these regards. Application was updated according to the concerns that users provided in feedback tests. In the end there were suggested additional improvements to the application, that would enhance user experience at the conference even more.
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Business Plan of the Active Studio Development
Šanderová, Hana ; Jelínek, Jiří (referee) ; Šimberová, Iveta (advisor)
The master´s thesis deals with processing of business plan for the establishment of the active studio. The final prospectus goes from the complete analysis of the market in term of potential customers and also of current competition. The aim of the thesis is to make a survey to find out how feasible is the business plan. In graduation theses also I valorize diversification of the project.
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The Business Plan of Enterprise Offering a Pop-Up Store service
Pohančeník, Vladimír ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The thesis deals with the creation of a real business plan for establishing a company offering a pop-up store service in the city center of Brno. The thesis is based on the theoretical background describing current forms of sales with focus on the main idea of the plan, creation of a business model, structure of a business plan, especially analytical-research methods, which are used in the following up analytical part of the thesis. The proposal part follows the results of the analyzes and describes the strategy of the start-up, its connection to the created business model, which is further elaborated into partial parts of the business plan.
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Extending Usability of Machines
Maršíková, Anna ; Michele, Jiří (referee) ; Juřica, Pavel (advisor)
The bachelor thesis is focused on the production and innovation process of the spindle from the current product portfolio of the engineering company TOS KUŘIM – OS, a.s. in order to increase machine utilization and satisfy demand. Bachelor thesis is divided into three parts. The first part serves as a theoretical introduction to the topics marketing, production and innovation. The second part describes the company background and analyzes the current production process. New spindle design according to the customer's wish along with the solution's evaluation will be presented at the end of the thesis.
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Business Plan for E-shop Foundation
Stašek, Michal ; Vitula, Pavel (referee) ; Bayerová, Vladimíra (advisor)
The master´s thesis is focused on formulation of a real and practicable business plan for foundation of an e-shop with male fashion. Company will be founded as limited liability company. Content of the thesis is evaluation of conditions for successful function of the company, calculation of the future revenues and costs.
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Customer Satisfaction Analysis of the Selected Company and Proposals for its Improvement.
Nesvadba, Lukáš ; Štýbnar, Michal (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with customer satisfaction analysis of Hospoda U Hlaváčů using a questionnaire survey and provides proposals for its improvement. The thesis is based on a comparison of theoretical knowledge with practical skills. Theoretical part is focused on market research, customer and questionnaire survey. The practical part analyses and elaborates the obtained results. Based on the data evaluation, several areas requiring improvement were indicated. Proposals to increase the level of customer satisfaction and development of provided services are given.
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